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Thu, Jun 4

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FYITREND·NAmodernretail.co05:15Z
ThredUp bets wedding guest outfits can drive secondhand growth

ThredUp is targeting the wedding guest outfit market with a new landing page and an AI tool to boost its secondhand clothing business. The company aims to become a primary destination for shoppers seeking affordable and sustainable attire for weddings.

actMonitor ThredUp's wedding guest initiative as a trend indicator for secondhand fashion demand; no immediate action required.